Monday, January 16, 2017

2017 North American Truck of the Year - The Honda Ridgeline!

The votes have been tallied. The results are in. And it is official, the Honda Ridgeline has been named the 2017 North American Truck of the Year*!

Launched in June 2016, the completely redesigned 2017 Honda Ridgeline was has been Named the 2017 North American Truck of the Year* at the North American International Auto Show in Detroit, Michigan. The Ridgeline includes a host of industry-exclusive standard and available features including unibody construction, and dual action tailgate, in-bed trunk, a scratch and dent resistant composite truck bed and the world’s first truck bed audio system.

Honda is hoping to take a bigger bite of the U.S. light truck market with the second-generation Ridgeline, which adopts a more traditional pickup profile than its predecessor. Promoted as the “ultimate tailgater,” the 2017 Ridgeline has an audio system built into the truck bed, along with a 400-watt power inverter that can energize a blender, flat-screen TV or other gameday gear.

The award was announced this morning at the North American International Auto Show in Detroit. The Ridgeline bested two other finalists: the Ford F-series Super Duty and the Nissan Titan. This is the second time that Honda has won truck of the year, the first being in 2006. Last year, Honda took home the honors of 2016 North American Car of the Year with the redesigned 2016 Honda Civic, an award that was also taken home in 2006.

“The Ridgeline has been incredible for us. Consumers love it. It’s been virtually sold out since we introduced it here last year.”
 - John Mendel, executive vice president of American Honda Motor Co.

                The awards are given annually at the beginning of the Detroit auto show; eligible vehicles are those that are brand new or have been substantially changed. The winners are chosen by a panel of about 60 automotive journalists from the U.S. and Canada, based on innovation, design, safety, performance, technology, driver satisfaction and value. The awards program launched in 1993, and patterned itself after the European Car of the Year. Organizers accept no advertising, though carmakers try to capitalize on the marketing value of the honors. 

To take home your very own 2017 North American Truck of the Year*, check out our inventory and contact us today!

*According to North American Car of the Year at the 2017 Detroit Auto Show

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