Car Brand Awards

   The Kelley Blue Book is most well known for its informative and data-driven information pertaining to vehicular values, but the firm does a lot more than that. Case in point: Each year, the KBB gathers data supplied by its online shoppers to present the Brand Image Awards, given to companies which go above and beyond in terms of public perception.

   This isn’t just a quick poll or online survey based on how someone feels at that moment. These awards are given based on extensive research gathered throughout the year. The key research vehicle for the Brand Image Awards, Kelley Blue Book Market Intelligence’s Brand Watch study, is an online study that taps into more than 12,000 in-market new-vehicle shoppers annually who do their research at KBB.com.

This year Honda made the list twice, winning the Best Overall Brand and Most Trusted Brand.

   KBB’s new car buyers also found Honda to be the Most Trusted Brand, the survey determined for the third year in a row. “The brand is known for building reliable, efficient, safe cars that offer a lot of value when new, and hold that value as used models,” KBB explained. Further, Honda doesn’t have any major recall controversies surrounding it like Toyota or General Motors do at the moment, either.

 

  

 

 

 

 

 

 

 

 

   This year marks the second consecutive year that Honda has sat in the Best Overall Brand throne. “Considering Honda has also won the award for Most Trusted Brand among non-luxury shoppers three years in a row, this win isn’t a huge surprise,” KBB.com said. Hondas are well known for doing many things well — they are efficient vehicles that offer refinement, comfort, reliability, and build quality.

 

 

 

 

   Shop for your next Honda here or visit our showroom located at 2651 Jolly Rd. Okemos, MI. 48864 where you can speak with one of our Honda Certified Product Specialists.